On the Formula One (F1) circuit there is no trendier racing team than Scuderia AlphaTauri. A feat Carl Friedrik matches in the luxury leather and travel goods brand category. The F1 team lead by Yuki Tsunoda and Pierre Gasly for the 2022 season, the latter replaced by the equally cool Nyck de Vries for the 2023 season, is making waves on and off the track.
Style And Functionality
The lifestyle of an F1 driver, team and its engineers is fast-paced, from race day to the relentless travel schedule spanning the globe. Luggage to suit is key, in style and functionality. And for the Italian F1 racing team Carl Friedrik co-created an ultra-functional carry-on suitcase designed to provide a seamless travel experience.
Scuderia AlphaTauri driver, Pierre Gasly, spoke to Carl Friedrik on the need for “practicality in the things you carry when you travel”
And Carl Friedrik certainly delivered its limited edition carry-on suitcase with a sleek navy chrome shell with dark navy, Italian leather handles and trims, and subtle white branding – a nod to Scuderia AlphaTauri’s signature colours. Similar to Yuki and Pierre, users will benefit from 360° Japanese silent spinner wheels, a robust telescopic handle and a durable aluminium lock frame.
Franz Tost, Scuderia AlphaTauri Team Principal, said: “Scuderia AlphaTauri represents elegance and lifestyle in the Formula One paddock, that’s why a premium and fashionable brand like Carl Friedrik is a great it for our team. We are delighted to welcome Carl Friedrik to the team and travel around the world with their sophisticated luggage”.
Exceptional Build Quality
You might not be able to drive like Yuki or Pierre but you can travel like them, in style and with convenience and functionality – thanks to Carl Friedrik. Ape were fortunate enough to get our hands on a limited edition carry-on suitcase so can personally attest to its exceptional build quality and Monaco F1 worthy styling.
Niklas Oppermann, Carl Friedrik Co-founder, commented: “Having listened to driver Pierre Gasly, it’s clear how intense the Formula One travel schedule is. The Scuderia AlphaTauri team requires high-performance luggage to ease the burden of near-constant travel. In our limited edition carry-on, they will find a suitcase with the right combination of durability and functionality to keep up”.
Seamless Travel Experience
A collaboration of two brands sharing values of technical elegance, precision engineering and cutting-edge design to create an ultra-functional suitcase designed to provide a seamless travel experience. What more could a stylish, travelling gentleman want?
The Scuderia AlphaTauri Carry-on (£345) is available to buy online at carlfriedrik.com now.