Outstanding quality shouldn’t be inaccessible, which is something Luca Faloni knows all too well. The Italian brand prides itself on working with the oldest mills, making use of Europe’s finest craftspeople for its classically styled pieces. And yet it does so while undercutting many of the more established luxury names on the market, offering the highest quality cashmere, the finest tailoring and exemplary casualwear at that are less than half the price of its competitors.

Specialising in its unbeatably soft cashmere, Luca Faloni partners with Cariaggi, one of the most respected mills in its motherland of Italy. Boasting 60 years of experience and spanning three generations, the family-owned operation is well known for its incredible quality yarns, which are spun into everything from crew necks to cardigans and zip up jumpers.

It’s these classic pieces which form the backbone of the Luca Faloni wardrobe. They’re items that are easy to style, can be dressed up or down and, most importantly, will only get better with wear. Plus, the brand’s direct-to-consumer model is what keeps those prices so fair – it skips out the middleman, ensuring your money goes on quality and construction, not fancy marketing or expensive campaign shoots.

All the above makes it one of our go-to brands year round. And for winter, the brand has applied its astute eye to chunky knitwear, robust tailoring and versatile shirting. Everything is cut to be comfortable and flatteringly tailored, while the colour palette consists of rich burgundy, deep greens and rich blues, all of which combine well together or work as part of a tonal look.

To prove just how effortless these pieces are, we’ve broken down three Luca Faloni looks below, from sharp suiting through to laid-back casual dress.

3 Go-To Looks For Winter, Styled By Ape

Look 1: Tailored Knitwear

It might not be your first thought to pair knitwear with tailoring. But, during the colder months, it should be.

A slim-fitting cashmere crew neck is an excellent substitute for a collared shirt, giving an unstructured suit a more relaxed, casual edge. Finish with a pair of minimal suede sneakers for an added dose of louche elegance, and you’ll be the most stylish guy in the room every time.

Look 2: Preppy Casual

Preppy style has never fallen out of favour. From staple navy tailoring and loafers, through to Oxford shirts and polos, it’s a winning look whether you want to dress up or down.

And one of the most underappreciated pieces in the Ivy League arsenal is the cable knit sweater, which instantly brings a nautical feel to any outfit. Combine it with other preppy mainstays such as chinos, minimal sneakers and a baseball cap for a contemporary spin on this classic menswear genre.

Look 3: Modern Jet Set

Whether you’re planning a winter getaway abroad or just travelling home for Christmas, it pays to do so in style. For ultimate comfort when on the move, a brushed cotton shirt is hard to beat.  Offering the sophistication of a dress shirt with the comfort of your favourite tee, it’s smart enough to be worn solo or layered below a zip-neck or cashmere sweater when the temperature drops.

Combine it with tailored chinos, suede sneakers and a leather holdall, and you can’t go wrong.

Shop the full autumn/winter collection now at Luca Faloni

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A paid partnership with Luca Faloni – words and opinions Ape’s own.