Parisian fashion house Cerruti, showcase relaxed elegance with their AW16 collection– which features model Andres Velencoso. The collections advertising campaign was shot by the world-renowned photographer Peter Lindbergh, who features in a short film having a conversation with Jason Basmajian, Cerruti’s Chief Creative Officer.
“The campaign, both strong and understated, has created a visual dialogue of Cerruti’s DNA.” -Jason Basmajian
The collection includes leather goods and accessories as well as a jeans collection. Cerruti keep their designs simple and stylish while using muted colours.
As a concept for the campaign, Cerruti were inspired by their connection to cinema, focusing on sharply-cut clothing and textural fabrics. Taking advantage of natural light, the setting comes across as understated and masculine; allowing the personality of the designs to be the focus.
The Cerruti AW16 collection is available from cerruti.com now.