Born in Pennsylvania in 1965, American fashion designer Mr. Thom Browne and his eponymous brand continue to grow their reputation with subversive suiting, impeccable tailoring and classic American style in updated cuts with preppy detailing. Mr. Browne learned his craft in the creative department of Club Monaco, where he stayed until founding his own label in 2001.

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Image courtesy of Le 21ème

In truth, success arrived relatively quickly for Thom Browne, with his unique collections being well received at NYFW and later- partnerships with Brooks Brothers and Moncler Gamme Bleu. Fast-forward to 2016 and the business brought in $100 million in revenue and is on track to increase that to $120 million to $125 million this year.

The best way to visualise why Thom Browne is enjoying such success is to picture the inversion of The Man in the Gray Flannel Suit starring Gregory Peck. But not entirely. It’s the boring grey suit but with a modern twist in the form of updated fit and subtle accessories which makes the boring, not boring. The Thom Browne collection reaches far and wide but the updated grey suit is the essence of what the brand stands for, and below- we show you how to wear it like Thom Browne.

‘That’ Thom Browne New-Classic Look

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Grey High Armhole Suit, £2,470 >

Grey Classic Short V-Neck Cardigan, £1,670 >

White Oxford Classic Shirt, £445 >

Black Classic Longwing Crepe Sole Brogues, £1,120 >

Dark Grey Thom Browne Striped Knit Tie, £199 >

It’s important to note that the trousers must be worn high, and turned up to reveal some ankle- this is the Thom Browne way and you must commit to it whole-heardetdly. Take a look at the rest of his collection here and take a moment to appreciate that Mr. Browne began with five suits and a small by-appointment-only shop, just 16 years ago- quite the meteoric rise, and in our opinion- deservedly so. This is tailoring with an edge.