13 Of The Best Direct-To-Consumer Men’s Fashion Brands

When buying clothing, it can be difficult to know where your money goes. Does it help pay for that small-batch selvedge denim fabric your jeans are made from? Does it cover the time-intensive labour that went into its production? Chances are it’s a bit of both.

There’s also a high chance it will go on absolutely nothing. Many of the most well-known clothing brands mark up their prices five or six times, charging well above what would be considered reasonable. You’re often just paying for the brand’s name and the cachet that supposedly comes with it.

This can be frustrating if you’re just after well-made, thoughtfully designed wardrobe staples. That’s where direct-to-consumer (DTC) brands come in. These independents cut out the middleman, selling directly to the customer at price points that are often far more respectable.

What Is Direct To Consumer?

Luca Faloni

A direct-to-consumer brand is, quite simply, one that sells directly to its customers through its own website. It eschews the traditional form of retail, which involves stockists or wholesalers.

Typically, a DTC brand manages the entire supply chain, working directly with factories for production while marketing and selling everything in-house. This gives them complete control over their brand and usually means the customer enjoys a healthy discount by cutting out the middleman.

By working independently, DTC brands can charge less for their goods, as they’re saving money elsewhere. They don’t pay external companies for services and often don’t even have brick-and-mortar stores, so customers pay only for the production and design of a garment, plus a small markup.

13 DTC Menswear Brands You Should Know

David Gandy Wellwear

Best for: Elevated wardrobe staples

Founded by the iconic male model, David Gandy Wellwear combines style, comfort and functionality. The brand specialises in elevated casual essentials crafted from premium fabrics with a focus on softness and durability. Think perfectly tailored joggers, luxe sweatshirts and super-soft polos that transition effortlessly from lounging at home to casual outings.

Designed with well-being in mind, every piece is built to look as good as it feels, making it an ideal choice for modern men who don’t want to compromise on comfort or style.

Shop now at David Gandy Wellwear

Luca Faloni

Best for: Italian cashmere and refined wardrobe staples

Luca Faloni

Luca Faloni is well regarded for its knitwear, specifically its cashmere garments, which are among the best in the world (this is not an exaggeration).

With a focus on exceptional materials and tailored, flattering fits, you’d be hard-pressed to find a better knitted polo or roll neck anywhere else on earth.

The brand sources its fabrics from Italy’s best mills – including Cariaggi, Grandi & Rubinelli and Veneto – and only uses artisans to make its products, so you can be sure the quality is as good as it gets.

Shop now at Luca Faloni

ASKET

Best for: Traceable, sustainable wardrobe staples

ASKET has always prided itself on producing simple, well-made wardrobe staples. If you’re in the market for the perfect pair of jeans or the best-fitting T-shirt, this is the place to go.

Everything it makes is entirely traceable, with the brand tracking its entire supply chain to calculate the impact of its products.

It also reveals the price of each detail of every garment, from the raw materials to the trim and packaging, so you know exactly where your money’s going. 

Shop now at Asket

Collars & Co.

Best for: Performance polos and dress shirts

Collars & Co. is reinventing the classic polo and dress shirts with a modern twist. The brand combines the ease of a polo with the polished look of a traditional dress shirt, creating versatile tops that are perfect for both work and play. Featuring structured collars, breathable fabrics, and tailored fits, these shirts are designed to stay crisp and comfortable all day long.

Whether you’re suiting up for a meeting or keeping it casual with chinos, Collars & Co.’s hybrid styles are a game-changer for men who value versatility.

Shop now at Collars & Co.

LESTRANGE

Best for: modular, minimalist menswear

L’Estrange doesn’t make many clothes, and that’s the point. You won’t find pages and pages of designs on its website, but what it chooses to produce has been thought through in impressive detail.

Its pieces are labelled ‘modular’, meaning they’re designed to complement each other, requiring less thought for the wearer. Plus, thanks to its direct-to-consumer model, they’re available for far cheaper than you’d typically find elsewhere. 

Shop now at L’Estrange

Velasca

Best for: handcrafted Italian shoes

Italian through and through, Velasca is well known for its beautifully crafted loafers and suede chukka boots.

Founded in 2013 with the idea of partnering with local artisans in the renowned Marche region of Italy, Velasca’s direct-to-consumer model has served it well, with its high-quality welted shoes coming in at half the price of many competitors. 

Shop now at Velasca

Wax London

Best for: contemporary British wardrobe staples

Wax London is incredibly open about its business practices. On its website, you’ll find information about suppliers, its sustainable development goals and what it hopes to achieve by selling directly to consumers.

It’s a refreshing approach that’s only made better by the accessible, beautifully designed wardrobe staples it produces season after season. 

Shop now at Wax London

The Resort Co.

Best for: Luxury resort wear

Designed for effortless summer elegance, The Resort Co. specialises in premium leisurewear made from the finest natural materials. Whether it’s linen shirts, lightweight knitwear or perfectly tailored swim shorts, everything is produced in Europe with a focus on sustainability and timeless style.

The brand delivers the desirable Riviera aesthetic year-round with high-quality essentials that seamlessly transition from beach clubs to city streets.

Shop now at The Resort Co.

Besnard

Best for: Classic tailoring and heritage menswear

With roots dating back to 1878, Besnard takes a heritage-driven approach to menswear, offering tailored essentials made using time-honoured craftsmanship. Think flawlessly cut wool trousers, perfectly fitting blazers and sharp dress shirts that wouldn’t look out of place in a 1950s Parisian café.

Unlike many heritage labels, Besnard operates on a DTC model, ensuring its old-world quality comes at a price point that feels refreshingly modern.

Shop now at Besnard

CDLP

Best for: Luxury underwear and loungewear

Swedish brand CDLP burst onto the menswear scene with a mission: to make high-end underwear and essentials that feel as luxurious as they look. Using innovative, sustainable fabrics like lyocell and Pima cotton, CDLP’s boxers, loungewear and T-shirts are impossibly soft, breathable and built to last.

If you want to upgrade your basics, this is where to start.

Shop now at CDLP

Myrqvist

Best for: Affordable, well-crafted dress shoes

Swedish shoemaker Myrqvist offers Goodyear-welted leather footwear without the traditional luxury markup. By going direct to consumer, the brand delivers handcrafted dress shoes, loafers and boots at half the price of comparable ‘luxury’ brands.

If you’re after investment-worthy footwear that won’t break the bank, Myrqvist is a no-brainer.

Shop now at Myrqvist

JAK

Best for: Minimalist, high-quality sneakers

JAK is Portugal’s answer to luxury sneakers without the insane markup. Committed to sustainable materials, expert craftsmanship, and timeless design, the brand creates low-key, premium sneakers that rival Common Projects—but at a fraction of the price.

JAK’s sneakers are handmade in Portugal using full-grain leather and natural rubber soles. Simple, sophisticated and built for everyday wear, what more do you need from your kicks?

Shop now at JAK

Stiksen

Best for: High-quality, sustainably made caps

Swedish brand Stiksen is elevating the humble baseball cap. By focusing on premium organic cotton, sustainable production and minimalist design, the brand makes caps that feel refined enough to wear with tailored outfits.

Perfect for those who appreciate a clean, understated aesthetic but don’t want to compromise on quality.

Shop now at Stiksen