Eiger Classic Alpine

With the 2015/16 ski season well underway, we made a timely discovery of a new British brand; Eiger Classic Alpine. It’s a clothing and accessories brand inspired by early British Alpine exploration.

Eiger Classic Alpine Concept shot.jpg

Eiger Classic Alpine was founded by two friends; Chris Pratt and Tom Evans when they stumbled across an old photo album belonging to Chris’ grandmother- who was not only a championship skier but also a great photographer evidently.

Her album captured the sartorial elegance of the slopes in the 1950s and inspired Chris and Tom to question why modern skiwear offers little more than skin-tight technical base layers and garish ski jackets.

Their ambition was to recreate the timeless elegance of the classic alpine age. And the result; 100% Merino wool jumpers made in Leicestershire and leather accessories made in Melton Mowbray, England.


Many of Eiger Classic Alpine’s products are named after great British Alpine explorers. It’s definitely a brand to keep an eye on with their ambitious skiwear plans- and also, right now, their wool-jumpers (£178) are a perfect mix of style, quality and comfort for this season’s aprés ski.


Chris Beastall

Chris is the Founder and Editor of Ape to Gentleman. His interests lie in men's style, male grooming and leading a better lifestyle - through minimalist, basic and clean design.