With arguably the world’s toughest sporting event- the 2016 Tour de France well underway we welcome the arrival of London based clothing label, Huez* and their summer 2016 collection. Huez* are relatively new to the cycle-wear market but where traditional cycle brands have focused on performance, they have lacked in style- not Huez*. Brands such as Castelli have come close but Huez* differs by delivering premium cycle wear with style and performance.
Huez* ensure their offering is constructed using technical fabrics for performance but in a minimally modernist aesthetic to allow for elegance on and off the bike- allowing you to look the part on the bike and when you stop for lunch half way through your ride.
Crafted in the finest fabrics from Europe the City Range part of the collection includes everyday essentials that work both on and off the bike. There is a new reflective Moon Rider Gilet, a utility short with stretch technology and water resistance, and the brands core Starman Wind Jacket which has been updated for summer with a brighter colour palette and a slimmer cut.
Assistance from a team in Italy who create cycling-wear for leading athletes in cycling has resulted in a new Starman Bib Short, made from the finest technical fibres to ensure breathability and flexibility on the bike. There is also a new Champ Jersey which offers the latest in fabric innovation- super lightweight and breathable as well featuring SPF50 protection from the sun.
We like Huez* not only for their focus on elegant and modern designs but as a brand who clearly respects the heritage of cycling but focuses on modern technologies to improve performance and comfort- something every cyclist wants.