Following the success of this year’s Channel 4 TV documentary about Rolls-Royce Motor Cars, the brand has decided to engage directly with fans in a series of free live exhibitions called ‘Inside Rolls-Royce’.
The first of these exhibitions will open in London on Thursday 13 November at Saatchi Gallery on London’s King’s Road and will remain open for just four days. It will then go on tour visiting major cities around the world throughout 2015.
Guests can expect a multi-sensory journey through the marque’s notable engineering, design and craftsmanship, providing new levels of insight. Each exhibit will be ‘brought to life’ via your smartphone and or tablet using the latest iBeacon technology. Each of the nine rooms at Saatchi Gallery will focus on one key aspect in the creation of a Rolls-Royce car.
The first room brings Rolls-Royce’s palette of 44,000 paint colours to life through an innovative digital display. In the second room, visitors will see a flying sculpture of a hallmark Rolls-Royce feature: the in-door umbrella. Eight individually bespoke umbrellas fly the length of the room, furling themselves by stages, until the last one slots neatly into the door of a Rolls-Royce Ghost.
There are many other experiences to enjoy, but also the presence of some of the expert craftspeople from the Home of RollsRoyce in Goodwood, who will demonstrate and explain their particular skill-sets over the course of the exhibition. You will also get the chance to get up-close and personal with a Rolls Royce.