The original and the best bespoke photographic printer in London, Danny Pope, is collaborating with luxe denim brand The Year Of… to produce a ‘Pop Up’ store. Formerly Steidlville London, Lambs Conduit Street’s stalwart attraction has been modified to exhibit iconic portrait photography and The Year Of… exclusive brand of denim. This is a unique, one time only opportunity to get yourself a pair of organic T.Y.O. jeans for beyond half price.

Go to to pick your style thenĀ go down to the shop and collect, or simply turn up and grab yourself a pair.

Opening night party Friday 12th February – 7pm. A limited run of 25 T-Shirts designed by Char will commemorate the store’s opening, to get yours be there early.

The Year Of… Pop Up Store: 11:00 – 19:00 // 12th – 14th of February 2010

Matchless Prints, 36 Lambs Conduit Street, London, WC1N 3LJ