McLaren x Alice Made This
To celebrate 50 years in F1 McLaren have teamed up with Alice Made This to create a number of specially designed men’s accessories using genuine car components.
Alice Made This looked through the McLaren archives for parts from unique cars to craft a set of limited edition cufflinks and a keyring.
Each McLaren component has been hand selected for its suitability and heritage so it can be translated into a wearable accessory. From initial concept sketches to using 3D printing techniques they then match material quality with product function.
Accessories brands partnering with car companies isn’t always destined for a winning partnership but McLaren and Alice Made This have achieved some success, especially suitable for those of you who are car and or racing fanatics.