This New York Fashion Week, Morgans Hotel Group has teamed up with the Council of Fashion Designers of America (CFDA), to showcase the next generation of fashion talent at the iconic Hudson hotel. The Hudson’s Semi-Automatic oversized vending machine will be populated by emerging American fashion designers from CFDA’s ‘Fashion Incubator’. This unusual vending machine represents the Morgans Hotel Group’s reinvented take on a hotel gift shop, creating a unique experience for hotel guests and NYFW visitors.


Located in New York City’s Garment District, the ‘Fashion Incubator’ is the CFDA’s newest program designed to support the next generation of fashion designers. Their goal is to help grow and sustain the business of the participating tenants over the course of two years. The ‘Fashion Incubator’ provides a creative professional environment to foster promising fashion talent, and help selected designers grow and sustain their business.


The oversized vending machine, located in the lobby of Hudson hotel, will be stocked with a selection of products and Fashion Week necessities from some of America’s most promising designers. Designers participating in this innovative pop-up curation include Alice Ritter, Gemma Redux, Grey Ant, Jolibe, Public School, Ruby Kobo, and Sang A. Items include hand-made 7-fold wool ties from Public School, Half-rimmed glasses from Grey Ant, and a python card holder from SANG A.