MR PORTER “Made in California”

Men’s online fashion retailer MR PORTER have today, launched “Made in California”, a series of exclusive capsule collections inspired by the lifestyle and culture of California. Who doesn’t want a piece of that pie?

The capsules are modern-day interpretations of surf, skate, street and casual wear, from brands; Amiri, The Elder Statesman, Golden Bear, James Perse, John Elliott, Mollusk Surf, Noon Goons, Outerknown, Rick Owens, Second/Layer, Simon Miller, and Stüssy. Each brand has created a collection unique to its own idea of California, resulting in more than 110 products across clothing, shoes and accessories. Of the series, eight brands are currently already available at MR PORTER, with four of them new: Los Angeles-based Amiri, Noon Goons and Second/Layer, and San-Francisco-based Golden Bear.

“California has always heavily influenced us from a creative and commercial standpoint at MR PORTER. In response to current trends in men’s wear, and the amount of design talent both based in the region and inspired by its aesthetic and lifestyle, we decided to build our Spring capsule collections around this theme. Even if you’ve never been to the region, you can certainly identify it, and together with our partner brands, we’ve created a series of capsules that capture that California spirit, and we’re making it available the world round.” -MR PORTER Senior Buying Manager, Sam Lobban

The MR PORTER “Made in California” campaign starts today at and culminates in a week-long celebration in Los Angeles.