Nike “Unlimited You”

Boundless, indefinite, unfathomable, infinite or “unlimited” is being or seeming to be without limits and the topic of the new Nike film, “Unlimited You”. It is the second instalment in Nike’s Just Do It “Unlimited Campaign,” which includes the “Unlimited Future” film and the company’s recent series of athlete shorts (expect more of these in August). The film pays respect to everyday athletes and the professional athletes competing at Rio this summer.


  • Kevin Durant (NBA basketball)
  • Mo Farah (athletics)
  • Neymar Jr. (football)
  • Serena Williams (tennis)
  • Karen Fukuhara (Katana in Suicide Squad)

The company also profiles new performance innovations, and details in-depth the resolve that victory requires.