Norwegian Rain open Flagship Store in London

Scandinavian rainwear brand Norwegian Rain has opened its first stand alone store outside of Norway in central London, where they will house the entire collection of Norwegian Rain’s iconic rainwear for both men and women including their signature piece the Raincho. The store will also stock suits, shoes and leather goods from T- Michael as well as a carefully curated selection of Scandinavian mid-century furniture by Modern Tribute.

Photo: Bent René Synnevaag

Located in St. James’s London, underneath BAFTA House, Norwegian Rain is well placed amongst London’s sartorial and cultural neighbourhoods of Savile Row, Jermyn Street and Old Bond Street with Fortnum & Mason and the Royal Academy of Arts a stone’s throw away. A perfect environment to introduce the brand to the UK market as well as the international tourist.

Bringing their sartorial take on rainwear with Japanese sensibility, the renowned brand arrives in London on the wave of steady successful international growth and aim to stay put in London for the foreseeable future. Norwegian Rain aims to hold numerous events in the coming months gearing toward their anticipated AW16 collaborations with Grenson shoes and Ally Capellino respectively.

Photo: Bent René Synnevaag

193 Piccadilly
St James’s
London W1J 9EU

Chris Beastall

Chris is the Founder and Editor of Ape to Gentleman. His interests lie in men's style, male grooming and leading a better lifestyle - through minimalist, basic and clean design.