Reebok have announced a new collaboration bringing together the worlds of sport, fitness, and fashion, through a unique partnership with Savile Row tailor Huntsman & Sons.
The two brands will work together on a one of a kind project to create a prototype suit using Reebok’s Flexweave material, a versatile new textile that can be produced using an unlimited array of fabrics.
The suit will be made to test the material’s figure-8 weave structure that can interlock different individual fibers. Led by Head Cutter and Creative Director Campbell Carey, Huntsman will take the first generation of Flexweave material designed for footwear and curate it into a premium suit.
“This a unique, creative and exciting proposition from Reebok. After closely examining Flexweave, we were both surprised and inspired by the challenge of using this non-traditional material to create a bespoke garment. The perfect suit is a fusion between fit, comfort and style – working with Flexweave to hit each of these essentials is an experiment we’ll relish.” – Campbell Carey, Huntsman Head Cutter and Creative Director
Huntsman & Sons, founded in 1849, has become one of the longest standing tailoring houses on Savile Row, and will create the suit to the measurements of American football star and Reebok Running ambassador, Brandin Cooks, who has worked closely with Reebok on the development of upcoming Flexweave footwear offerings.
“Whether I’m walking into the stadium or relaxing on my off days, I love the confidence that good style brings. Reebok Flexweave provides a performance fit and look unlike any other so I’m excited to see how the material translates into a custom suit. There are endless opportunities for what we can do with it.” – Brandin Cooks
The project will conclude in February 2018 with Huntsman delivering the suit to Cooks following months of experimentation and testing in their Saville Row workshop.