Boasting a host of powerful features and capabilities, Beats have unveiled their new Studio3 Wireless headphones, aiming to bring the best audio experience to the noise-canceling headphone market.

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Co-founded by music mogul Jimmy Iovine and West-Coast rapper and producer Dr. Dre, the original Beats Studio headphones were introduced in 2008 as the brand’s first product. The landmark release disrupted the industry and made premium over-ear headphones a popular tech necessity for people all over the world.

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With the latest edition to the Studio line, beats have updated the wireless headphones with the latest technology, such as Pure Adaptive Noise Canceling (Pure ANC), enabling listeners to hear more of what they want and less of what’s around them. This technology continuously monitors your listening environment, so that it can best block out ambient noise, taking into account leakage caused by hair, glasses, different ear shapes and movement of your head as you go about the day, calibrating audio up to 50,000 times per second.

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The Studio3 Wireless also includes he Apple W1 chip, which means you also get proximity pairing, seamless switching between Apple devices, industry-leading Class 1 Bluetooth connectivity, longer battery life and Fast Fuel charging. With Pure ANC on, the headphones can provide 22 hours of wireless playback before needing to be recharged, but this increases to an impressive 40 hours with Pure ANC off and in low power mode. The Fast Fuel feature can also you up to 3 hours of playback after just 10 minutes of charging, so an empty battery won’t disrupt your day.

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“Beats Studio3 delivers with a level of sophistication in both technology and audio fidelity beyond anything we’ve ever brought to market. Since our brand’s inception, we’ve strived to fix the degradation of sound heightened by the commodification of consumer electronics. Now with the right vision, team and resources, we see technology enabling the perfect sound experience in Studio3.” – Luke Wood, Beats by Dr. Dre. President

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Studio3 Wireless Headphones, £299.95, by BEATS BY DR. DRE