Salvatore Ferragamo ‘The Splendor of Life’


For SS16 Salvatore Ferragamo creative director Massimiliano Giornetti has announced Lo Splendore Della Vita (The Splendor of Life), a campaign concept inspired by founder Salvatore Ferragamo’s lifelong belief that “there is no limit to beauty or the pursuit of perfection”.


The campaign depicts the timeless lifestyle of the sophisticated globetrotter- with the inherently Italian notion of lo splendore della vita, that luxurious quest for pleasure and delight, effortlessly achieved at one’s own pace and locale.


The campaign showcases the fresh and graphic colouring of Giornetti’s decidedly handsome Spring/Summer 2016 ready-to-wear and accessories collections.
The sea and the city, inspired by Salvatore’s own journey from southern Italy to the emerging glamor of 1920s Hollywood and the screen idols he dressed through his creativity and craftsmanship.