Sunspel– the premium wardrobe essentials masters have announced a new collaboration with pattern specialists Patternity. The collaboration was launched to coincide with the London Design Festival that took place this September.
“The true secret of happiness is taking a genuine interest in the details of daily life.” -William Morris (1834-1896), textile designer, socialist and father of the Arts & Crafts Movement
The two brands took to the streets of Shoreditch for inspiration, the area local to both Sunspel’s Redchurch Street store and Patternity’s HQ. Inspiration from patterns and textures arrived, from amongst others; tree bark, paving slabs, concrete, fencing and brickwork.
A photographic installation of these patterns was exhibited at Sunspel Redchurch Street during the London Design Festival, with three of these chosen to form graphics to be printed on classic Sunspel T-shirts. A rubbing of a Sunspel logo from the archives has also been developed in navy and white. Each T-shirt is screen-printed by hand in England.