Fix up look Sharp by Selfridges

Housing over thirty brands on its formalwear department, London’s Selfridges plays host to some of the worlds greatest tailoring houses. To celebrate the wealth and experience of these names, the…
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Emporio Armani Diamonds Black Carat

The basis for this new fragrance, Emporio Armani Diamonds Black Carat, is the Emporio Armani autumn/winter 2011 catwalk. And in particular rhinestone collars and black satin. There are even words being…
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Armani Code Sport

I’ve long been a fan of Armani Code so was naturally delighted to test the new Armani Code Sport. As with most ‘sport’ versions of successful fragrances we tend to…
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Emporio Armani EA7 x Reebok ZigTech

The Spring/Summer 2011 Collection of the collaboration between Giorgio Armani and Reebok presents an evolution of the fusion of Reebok’s fitness and training technologies, and Emporio Armani’s fashion, DNA and…
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New Range: Kings 1965

An apt continuation of our recent discussion on the worlds of men’s fashion and grooming uniting, today we look at Will King’s latest project – Kings. Kings is no ordinary…
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GQ’s 2010 Grooming Awards

Today Ape to Gentleman cast their eyes over the GQ’s Grooming Awards 2010 to see which brands and products have made it into the GQ’s esteemed selected few. The awards…
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