Fix up look Sharp by Selfridges

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Housing over thirty brands on its formalwear department, London’s Selfridges plays host to some of the worlds greatest tailoring houses. To celebrate the wealth and experience of these names, the…
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Emporio Armani Diamonds Black Carat

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The basis for this new fragrance, Emporio Armani Diamonds Black Carat, is the Emporio Armani autumn/winter 2011 catwalk. And in particular rhinestone collars and black satin. There are even words being…
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Armani Code Sport

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I’ve long been a fan of Armani Code so was naturally delighted to test the new Armani Code Sport. As with most ‘sport’ versions of successful fragrances we tend to…
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Emporio Armani EA7 x Reebok ZigTech

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The Spring/Summer 2011 Collection of the collaboration between Giorgio Armani and Reebok presents an evolution of the fusion of Reebok’s fitness and training technologies, and Emporio Armani’s fashion, DNA and…
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New Range: Kings 1965

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An apt continuation of our recent discussion on the worlds of men’s fashion and grooming uniting, today we look at Will King’s latest project – Kings. Kings is no ordinary…
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GQ’s 2010 Grooming Awards

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Today Ape to Gentleman cast their eyes over the GQ’s Grooming Awards 2010 to see which brands and products have made it into the GQ’s esteemed selected few. The awards…
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