The 2015 Nike Mag
Almost 30 years ago, Nike was challenged to imagine sneakers that would suit the inhabitants in 2015 for the soon to be iconic Back to the Future movie. The resulting creation; the Nike Mag reinvented the conventional lacing system.
Today, Nike delivered a gift to the actor Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer.
This version advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support.
“By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker.
The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.