With the capital being such an epicenter of innovation, we often neglect the need to immerse ourselves within other cultures in order to push the boundaries of creation further…Thankfully this does not apply Tod’s No code. Inspired by visionary Jefferson Hack, the on going collaboration see’s not only a merge of culture but celebration of the city of London. Tod’s have looked to capital’s creative hub of East London in particular to help demonstrate the Spring/Summer collection.
The launch will also use a separate digital interface as the home of additional content in the form of a separate web entity: TodsNoCode.com. This will be accompanied by an interactive booklet curated by Mr Hack which will digitally explore the No code world.
It is easy among the many different facets of this partnership to neglect the shoes themselves, but this is the by far the most desirable aspect. Featuring a range of classics and contemporary updates, the collection benefits from a design twist, most intriguingly slanted laces on a pair of somewhat ordinary derby’s – a staple in the making.