11 Men’s Resortwear Brands That Deserve More Attention

Resortwear used to mean little more than loud swim shorts, linen shirts and the sort of espadrilles bought in a panic at the airport. Thankfully, things have moved on.

The modern holiday wardrobe is sharper, softer and much more useful. It has to work by the pool, at lunch, on the flight, through a city break and at dinner when the restaurant is better than expected. That means relaxed tailoring, proper shirts, good knitwear, swim shorts that don’t look like a novelty item and footwear that can handle everything from beach clubs to cobbled streets.

Yes, the obvious names still do the job well, but they’re not the only ones worth packing. From Italian linen specialists to Portuguese casualwear labels and Scandinavian brands with a cleaner take on summer dressing, these are the resortwear brands that deserve a place in your suitcase.

OAS

OAS is what happens when Scandinavian restraint goes on a very good holiday. Founded in Sweden but inspired by long, sun-drenched escapes, the brand has built a distinctive world of crochet shirts, terry cloth sets, swim shorts, linen trousers and relaxed co-ords that look like they belong somewhere between a Mediterranean beach club and a very well-designed hotel lobby.

The real appeal is texture. While many resortwear brands lean heavily on print, OAS is at its best when it works with towelling, open-knit crochet, seersucker and airy cottons. The pieces feel playful, but not silly. You can wear one of its patterned shirts with swim shorts by day, then switch to loose trousers and loafers in the evening without looking like you’ve changed personality.

It is particularly strong for men who want holiday clothes with a bit of character, but don’t want to look as though they’ve raided a costume rail. The cuts are relaxed, the colours are confident and the whole thing has that rare summer quality: fun without desperation.

Buy: Crochet shirts, terry sets, swim shorts, linen trousers.

Shop now at OAS

Luca Faloni

Luca Faloni sits firmly in the grown-up corner of resortwear. This is summer dressing for men who prefer great fabric, clean lines and quiet Italian polish over loud prints and novelty details.

The brand’s strength lies in its materials. Think linen shirts that look better slightly rumpled, silk-cotton polos that feel more refined than a standard pique version, lightweight knitwear for cool evenings and trousers that manage to look tailored without feeling stiff. The palette is equally considered, built around navy, white, stone, sand, olive and soft blues. In other words, colours that actually work together once you start packing.

That makes Luca Faloni particularly useful for building a holiday capsule wardrobe. A linen shirt, knitted polo and pair of relaxed trousers will carry you through most warm-weather scenarios with very little thought required. Add loafers or leather sandals and you’re essentially done.

It is not the cheapest way to dress for summer, but it is one of the safest bets if you want pieces that will still look good long after this year’s trends have disappeared.

Buy: Linen shirts, silk-cotton polos, linen trousers, lightweight knitwear.

Shop now at Luca Faloni

NN.07

NN.07 is ideal for men who want summer clothes without the usual holiday clichés. The Copenhagen-based brand has a clean, understated sensibility, producing the kind of pieces that work just as well in the city as they do by the coast.

Rather than leaning into loud resortwear tropes, NN.07 focuses on wearable staples: linen shirts, knitted polos, relaxed trousers, overshirts and lightweight jackets. Everything feels considered but unfussy, which is exactly what you want when dressing in the heat. The cuts are modern without being difficult, and the colours tend to sit in that useful zone between classic and contemporary.

It is also a strong option if your summer wardrobe needs to work beyond the holiday itself. A linen shirt from NN.07 will pair with swim shorts in August, but it will also sit under a chore jacket in September. That versatility matters, especially if you’re trying to buy better rather than simply buy more.

For anyone who finds traditional resortwear too flamboyant, NN.07 offers a quieter route into warm-weather style.

Buy: Linen shirts, knitted polos, relaxed trousers, lightweight overshirts.

Shop now at MR PORTER

Velasca

Velasca made its name with Italian footwear, but the Milanese brand’s clothing deserves attention too. It has quietly developed a full warm-weather wardrobe built around the same principles as its shoes: classic design, good materials and an unmistakably Italian sense of ease.

The footwear is still the obvious starting point. Suede loafers, leather sandals and lightweight summer shoes are the sort of pieces that can instantly improve a holiday outfit. They look sharper than trainers but don’t feel overdressed with linen trousers or tailored shorts.

The clothing follows a similar rhythm. Expect linen shirts, knitted polos, soft tailoring, chinos and easy summer layers that feel smart without looking stiff. It is the sort of brand that understands the difference between dressing well and dressing up.

Velasca works particularly well for city breaks, European holidays and warm-weather weddings where you need polish but don’t want to look like you’re still mentally at the office. Start with the loafers, then stay for the shirts.

Buy: Suede loafers, leather sandals, linen shirts, knitted polos.

Shop now at Velasca

Ripa Ripa

Swim shorts are often where otherwise stylish men lose their nerve. Too long and they look dated. Too short and they can feel like a trend. Too loud and they dominate everything else you’re wearing. Ripa Ripa gets the balance right.

The Italian swimwear brand makes tailored swim shorts with a clean, Mediterranean feel. The fits are neat but not extreme, the colours are tasteful, and the patterns have personality without becoming gimmicky. They are designed to be worn beyond the water, which is exactly what good swimwear should do.

That means you can wear them with a linen shirt and sandals for lunch, throw on a knitted polo in the evening or keep things simple with a white tee. They don’t scream “beachwear”, which is the point.

Ripa Ripa is a smart choice if you want swim shorts that feel grown-up, flattering and genuinely useful. Because on holiday, the best pair is usually the one that doesn’t need changing the second you leave the pool.

Buy: Tailored swim shorts, linen shirts, resort shirts.

Shop now at Ripa Ripa

La Paz

La Paz brings a rugged Atlantic edge to resortwear. Based in Portugal and heavily influenced by the country’s coastline, the brand has a more relaxed, lived-in feel than many glossy holiday labels.

Expect washed cotton shirts, easy overshirts, lightweight jackets, striped tees and knitwear that looks as though it belongs on a fishing boat, in a quiet coastal town or at a very good seafood restaurant. It is casual, but not careless.

What makes La Paz useful is how wearable it all is. The pieces don’t feel like they only make sense on holiday. A relaxed shirt can work with shorts in July, then sit under a jacket later in the year. A lightweight overshirt can replace a blazer when you want something with structure but less formality.

If your idea of summer style leans more towards salt air, good coffee and old stone streets than poolside peacocking, La Paz should be high on your list.

Buy: Overshirts, striped tees, washed cotton shirts, lightweight knitwear.

Shop now at La Paz

Officine Générale

Officine Générale is resortwear for men who don’t really want to wear “resortwear”. The Parisian brand specialises in softly tailored, beautifully made clothing that just happens to work extremely well in warm weather.

Its summer collections usually revolve around unstructured jackets, pleated trousers, knitted polos, linen shirts and relaxed shirting. The clothes feel polished, but never precious. That makes them perfect for holidays where you want to look smart without feeling overdressed.

The tailoring is the standout. A lightweight jacket from Officine Générale can be worn over a T-shirt during the day, then over a linen shirt for dinner. The trousers are equally useful, offering the comfort of something relaxed with the shape of something much smarter.

This is not beach-first dressing. It is better suited to cities, smart resorts, long lunches and evenings where flip-flops are not going to cut it. If you like your summer wardrobe with a little Parisian discipline, Officine Générale delivers.

Buy: Linen tailoring, pleated trousers, knitted polos, lightweight shirts.

Shop now at MR PORTER

Drôle de Monsieur

Drôle de Monsieur brings a more fashion-conscious eye to summer dressing without making it difficult to wear. The French label is known for relaxed silhouettes, vintage sportswear references and a polished sense of nonchalance.

For resortwear, that translates into textured shirts, knitted polos, easy shorts, lightweight jackets and loose trousers that feel current without being disposable. It is a good option if you want something with more edge than classic linen staples but still need your clothes to function in real life.

The brand is particularly strong on pieces that add personality without overwhelming an outfit. An embroidered shirt, a knitted polo or a relaxed overshirt can instantly lift simple trousers and loafers. You get impact without sacrificing wearability.

Drôle de Monsieur works best for men who already have the basics covered and want to add something with a little more attitude. Think rooftop drinks, city holidays and late summer evenings rather than barefoot beach dressing.

Buy: Knitted polos, textured shirts, relaxed shorts, lightweight outerwear.

Shop now at END.

De Bonne Facture

De Bonne Facture approaches summer clothing with patience. The French brand works with specialist workshops and natural fabrics, producing garments that feel more like long-term wardrobe investments than seasonal purchases.

The aesthetic is quiet, relaxed and deeply considered. Linen shirts, easy trousers, overshirts and unstructured jackets are cut with enough room to feel comfortable in warm weather, but never so loose that they lose shape. Everything has a softness to it, both in texture and attitude.

This is resortwear for men who care about how something is made as much as how it looks. The clothes don’t announce themselves from across the room. Instead, they reward closer attention: better fabric, better cut, better finishing.

De Bonne Facture is best suited to understated holiday dressing. A linen shirt, drawstring trouser and pair of leather sandals will take you a long way, but the result feels far more refined than the simplicity suggests.

Buy: Linen shirts, relaxed trousers, overshirts, unstructured jackets.

Shop now at MR PORTER

Kardo

Kardo adds something genuinely different to this list. Based in India, the brand works with traditional textiles, handwoven fabrics and small-scale production techniques to create summer clothing with real depth and character.

Its shirts are the obvious draw. Expect block prints, handloom cottons, open collars, relaxed cuts and fabrics that feel far more interesting than standard resortwear fare. There is a craft element here that gives the clothes life without making them feel costume-like.

Kardo is especially good if you want a printed shirt with a story behind it. The patterns feel rooted in textile tradition rather than trend, and the fabrics are well suited to heat. Pair one with simple linen trousers or tailored shorts and you have an outfit that feels distinctive without being overworked.

The brand is not about polished minimalism. It is about texture, craft and summer clothing with soul. In a market full of generic holiday shirts, that makes it stand out.

Buy: Handwoven shirts, block-print shirts, relaxed trousers, lightweight jackets.

Shop now at MR PORTER

A Kind of Guise

A Kind of Guise proves that German precision and summer ease are not mutually exclusive. The Munich-based brand produces its collections in Germany using high-quality European fabrics, resulting in warm-weather clothing with real substance.

The summer pieces are particularly strong: linen shirts, relaxed trousers, premium overshirts, lightweight jackets and refined knitwear. There is often a slightly nostalgic feel to the styling, but the cuts remain modern and wearable.

What sets A Kind of Guise apart from more basic resortwear labels is its attention to fabric and proportion. Shirts have the right amount of volume. Trousers sit properly. Jackets feel relaxed without looking shapeless. It is easy summer clothing, but it has been properly designed.

The price point is higher than that of many casual labels, but the quality is evident. If you want resortwear that feels special without being loud, A Kind of Guise is one of the best under-the-radar options around.

Buy: Linen shirts, overshirts, relaxed trousers, lightweight jackets.

Shop now at END.