The softening of the climate, the increasing hours of daylight and the influx of fragrance news are indicators that Spring is on the horizon. Ape to Gentleman present to you a new fragrance from Byredo, Eau de Parfum M/MINK – a collaborative effort between Byredo and creative partnership M/M (Paris).

The story began in 2009, when Michaël Amzalag and Mathias Augustyniak of M/M (Paris) invited Ben Gorham of Byredo to their studio in Paris and presented him a creative direction and concept — a block of solid ink purchased in Asia, a photograph showing a Japanese master practising his daily calligraphy, and a large utopian formula that Mathias drew on Korean traditional paper.

Ingredients:

Top: Adoxal
Heart: Incense
Base: Patchouli leaf, clover-honey, amber

Together with renowned perfumer Jérôme Epinette, Ben translated these three images into a fragrance – a hypnotic composition opening with adoxal, the heart consisting of incense and unveiling a base of patchouli leaf, clover honey and dark amber. At first it truly smells like ink before giving way to the idea of the creative ink that held together the three images Ben received. A real thought provoking fragrance.

100ml Eau de Parfum 140.00 EUR
50ml Eau de Parfum 95.00 EUR

www.byredo.com