Enigmatic British fragrance brand Penhaligon’s announced the arrival of their latest concoction – Juniper Sling – with a shindig at their Covent Garden store. A reflection of the Gin fuelled event itself, Juniper Sling is an intoxicating new fragrance inspired by the most iconic and atmospheric of spirits: London Dry Gin. Created for Penhaligon’s by Master Perfumer Olivier Cresp, Juniper Sling is a playful, chilled and mysterious homage to the ‘Bright Young Things’ of London’s roaring twenties.

Juniper Sling reminds you of a crisp cocktail shot of gin with the freshness of juniper, cool measures of angelica and brandy and a beating libertine heart of black pepper, cardamom, soft leather and orris. A gourmand base of brown sugar, black cherry and amber add sensuality to the scent.

The Fragrance

Head Notes: Cinnamon, Orange Brandy, Angelica, Juniper Berry
Heart Notes: Cardamom, Leather, Black Pepper, Orris Wood
Base Notes: Brown Sugar, Black Cherry, Vetiver, Ambrox

We’re delighted to confirm that a beloved and iconic drink has now been successfully transformed into a complex and compulsive scent. Apply liberally gents and drink in.

Penhaligon’s Juniper Sling (priced £78 for 50ml, £110 for 100ml) will launch in the UK on the 5th September 2011 in Penhaligon’s boutiques, concessions and online.