Fashion brand Loewe are celebrating the release of their first fragrance under new creative director, Jonathan Anderson.

Designed in two versions-one for men and one for women-LOEWE 001 ‘Man’ boasts tops notes of tangerine and bergamot which sit upon sandalwood mid-notes and undertones of cedar and musk; creating a masculine yet fresh blend.

The packaging for the LOEWE 001 Man is superbly simple; featuring the photographic artwork of Karl Blossfeldt, whose vision of the natural form perfectly reflects the essence of LOEWE and its dedication to pure creativity.

“This is a very personal project for me. I spent a lot of time working on it because it’s something I really believe in. Above all, I wanted the fragrance to feel credible, an organic extension of what LOEWE stands for today.” -Jonathan Anderson

Both LOEWE 001 ‘Man’ and ‘Woman’ are available at selected retailers and loewe.com now.