Australian grooming brand Aesop have released a new fragrance named; Hwyl. The Eau de Parfum launches on September 25, 2017 globally and is inspired by the lush-green and stillness of an ancient Japanese forest.


Hwyl Eau de Parfum, the company’s third fragrance, was formulated in partnership with French perfumer Barnabé Fillion, and opens with smoky notes, followed by rich aromas of wood, moss and spices.

“My inspiration for Hwyl Eau de Parfum was sparked by walking amongst the remarkable 300-year-old Hiba trees in an ancient Japanese forest and experiencing the country’s lush temple moss gardens. Hwyl recaptures the feeling of solitude and refuge in nature, and stimulates the olfactory senses with an eclectic array of potent botanical extracts.” -Barnabé Fillion

Hwyl’s smoky introduction folds in aromatic spices and fresh Thyme Extract. The addition of Cypress leads to a warm and woody heart, while the notes of Vetiver Extract, Frankincense and moss deliver an earthy base.


Hwyl Eau de Parfum is priced at £85 and packaged in a 50ml amber glass bottle encased in a box featuring the work of Australian artist Jonathan McCabe. It is available at Aesop signature stores, select department store counters and Aesop Online.