In their latest edition of the voice Alfred Dunhill have brought together a wealth of youth, experience and honesty in the video series that demonstrates the true characteristics of the brand.

Featuring artist and musician Brian Eno, photographer Don McCullin and mountaineer Geordie Stewart – the intimate shorts challenge viewers to question the notion of taste and also explore the depths of human perception. Of note is Mr Eno’s interpretation of enthusiasm, proving that all can be accomplished through belief and often a few sleepless nights.