Swedish fashion brands have had plenty of the limelight in recent years and quite deservedly- noted for their clean lines and minimalist style. This latest showcase, in the shape of the Axel Arigato sneaker brand, is by no means and exception.

Hailing from Gothenburg, Axel Arigato, does simple Scandinavian style superbly well, through a staple of clean-line designs. However, it’s their use of intriguing colour-ways and fabrics that push them to their true identity. An independent thinker, Arigato is a brand that goes left if everyone else goes right and that core value is one that is carried and held dear throughout the different levels of the business today.

grey

We took delivery of the aptly named Clean 90 sneaker and couldn’t be more impressed, especially in the current climate where we are being overloaded by too many versions of the Stan Smith classic. The need for something different couldn’t be stronger.

Branching out into sneakers is not an easy move, especially in the UK where we stick to what we know. COS has succeeded in moderation, but not to the extent- perhaps quite understandably as a brand that does more than just footwear- that Arigato does. Capturing all the things we love about a classic sneaker and giving it a real twist of modernity with simple branding.

dark-green-2

The Clean 90 is a new sneaker which particularly like in a plain black leather with black suede heel, calf leather lining and black Italian rubber cup-sole handmade in Portugal. The Arigato logo is carried on the side in gold. With an air of sophisticated style, the Clean 90 can be worn with denim as well as tailoring and in the summer with your legs out.

Clean 90 Sneakers, £150 by AXEL ARIGATO