Men’s grooming brand Baxter of California was founded with one product by Baxter Finley who undertook the task of rescuing his sea and sun damaged complexion by formulating a skin conditioner known as ’Super Shape’ in 1965. Since its inception in 1965, Baxter of California has consistently crafted high quality formulations whilst keeping a simple daily regime in mind. Super Shape has remained at the brands core evolving over time from its humble beginnings, to its most recent iteration- an SPF 15 moisturiser, and now- the Super Shape Skin Recharge Cream.
Baxter of California’s new Super Shape Skin Recharge Cream is a unique gel-cream formula designed to recharge tired skin with ingredients designed to hydrate, smooth fine lines, and improve skin tone. It’s effectively an anti-ageing moisturiser designed specially for men, suitable for all skin types (even sensitive skin) and great for morning or evening use. Super Shape Skin Recharge Cream contains Caffeine, Plant Extract and Soy Protein and is paraben-free and fragrance-free.
Baxter of California conducted a customer test on 59 men over 4 weeks and found 85% of men said their skin looks smoother, 81% of men said their skin looks rejuvenated and 88% of men said their skin felt hydrated.
Available in the UK from nivenandjoshua.com in May 2017, and in the US from baxterofcalifornia.com now, priced $36 for 50ml. If you’re in the UK and can’t wait until May for a piece of Baxter of California may we recommend their Oil Free Moisturiser.