In a world where concrete traditionally represents the mundane fabric of sprawling cityscapes, Comme Des Garçons provide a new context in their unique new fragrance.
Here, stereotypes are subverted, and the material is instead treated as unpredictable, versatile, and precious.
CONCRETE is a fragrance where material preconceptions are deftly demolished, paving the way for something new in an exploration of destruction, construction, and creation.
Destruction: The richness of Sandalwood is shattered to reveal its very essence, a radically new scent emerging from its fractured form.
Construction: New contrasts are created through already familiar fabrics. Industrial synthetics are used to pierce natural familiarity, and artificial Rose oxide distorts an opulent woody overdose.
Creation: Layers of resinous warmth are lacquered with metallic seams and built upon a foundation of Comme Des Garçons’ renowned spice signature.
The fragrance is contained within a hand-finished shell of concrete and glass, and each vessel is uniquely formed to create a celebration of irregularity.
Here, the archetypes of beauty and the conventions of luxury are wholly dissembled.
An exceptional fragrance created from many different fragments of familiarity, CONCRETE is Comme Des Garçons’ unique disruptive approach to design distilled into a scent.
CONCRETE, £115 by COMME DES GARÇONS