The Coolest Men’s Jewellery Brands You’ve (Probably) Never Heard Of

Forget mass-produced chains and cookie-cutter rings. The world of men’s jewellery is full of lesser-known brands crafting pieces with grit, soul and individuality. These are the labels flying under the radar, quietly building cult followings with handcrafted, small-batch collections that speak louder than any logo ever could.

Whether you’re into chunky silver, minimalist metals, or something a bit more symbolic, this list curates the best under-the-radar names worth knowing. Ready to level up your accessories game? Start here.

Clocks + Colours (Canada)

Handmade in small batches and inspired by heavy metal, the open road and wild landscapes, Clocks and Colours creates jewellery with weight and swagger. The brand’s rings and chains are built like armour, often featuring skulls, waves, wolves and mythical motifs. If you want masculine jewellery that doesn’t pull its punches, this is the one.

The pieces are primarily forged from sterling silver, giving them both a weighty feel and an unmistakable presence. Each design is loaded with detail, from deep engravings to textured surfaces that age beautifully with wear.

The limited nature of collections also makes each drop feel like an event, with many pieces selling out fast.

Signature piece: Oxidised sterling silver statement rings and heavyweight chains.

Shop now at Clocks + Colours

Le Gramme (France)

Parisian precision meets minimalist cool. Le Gramme’s pieces are named by their weight, crafted from sterling silver, gold or blackened titanium, and designed to be worn every day. No embellishments, no fuss — just clean, considered design.

Le Gramme is all about uniformity and quiet luxury. You won’t find dramatic skulls or engraved flames here. Instead, expect understated pieces engineered to exact proportions—bracelets, rings and cuffs that feel almost architectural in their simplicity.

The brand’s signature weight-stamping approach gives each piece a technical edge, while the build quality and finish scream refinement.

Signature piece: The Cable bracelet or weight-stamped cuff.

Shop now at Farfetch

Maple (Canada)

Another Canadian name doing big things, Maple fuses classic streetwear sensibility with West Coast craftsmanship. Think smiley-face pendants, bold figaro chains and playful pieces that don’t take themselves too seriously.

Maple’s jewellery has a relaxed attitude, but the attention to detail is serious. Each piece is handcrafted in small runs, and their collections blend humour with heritage—smileys and mushrooms sit alongside more traditional links and medallions.

It’s jewellery that looks just as good with a hoodie and high-tops as it does with a relaxed blazer and loafers.

Signature piece: Silver ID bracelets with unexpected engravings.

Shop now at SSENSE

Serge Denimes (UK)

Founded by Oliver Proudlock, this London label delivers trend-led pieces with a streetwear influence. It’s affordable, stackable and designed for mixing. From signet rings to rope chains and religious iconography, this is jewellery that punches above its price tag.

What sets Serge Denimes apart is its accessibility. The brand has managed to maintain a distinctive look while keeping prices grounded, making it ideal for guys building their first serious jewellery collection.

Pieces are crafted in sterling silver or gold-plated brass, often with vintage-inspired or religious detailing that nods to classic tattoo and iconography culture.

Signature piece: Gold-plated pendants and engraved rings.

Shop now at Serge Denimes

Bleue Burnham (UK)

Organic, gem-studded pieces that feel like they were unearthed rather than manufactured. Bleue Burnham leans heavily into sustainability, British craft and natural forms — perfect if you want jewellery with texture and a story.

With each piece designed and made in the UK, Bleue Burnham uses recycled metals and responsibly sourced stones to create rings and pendants that feel more like art than accessories. The forms are often asymmetrical and raw, intentionally rejecting polished perfection in favour of something more soulful.

The brand has also caught the eye of celebrities and stylists, pushing it quietly into the luxury spotlight.

Signature piece: Garden-inspired rings with sapphires and irregular silhouettes.

Shop now at Bleue Burnham

Nialaya (USA)

LA-based Nialaya brings spiritual energy to jewellery with a high-gloss finish. Inspired by Eastern traditions and designed with semi-precious stones, beads and symbols, this is the go-to if you want something spiritual yet fashion-forward.

Nialaya pieces are often customisable and always bold, perfect for stacking and statement-making. The use of onyx, tiger’s eye and lava stone brings a tactile quality, while their symbol-laden pendants and charms give each piece layered meaning.

It’s polished, aspirational and popular with stylists dressing everyone from athletes to actors.

Signature piece: Beaded bracelets with protective charms.

Shop now at Nialaya

Miansai (USA)

Known for its nautical rope and hook bracelets, Miansai does modern classics with a twist. Its clean, wearable pieces are designed to be layered, mixed and worn with everything from office wear to beach gear.

Miansai’s aesthetic is preppy without being preening. The bracelets and cuffs are ideal entry points for men new to jewellery, featuring high-quality materials such as marine-grade rope, leather and polished metals.

The brand has since expanded into chains, pendants and rings, but the design DNA remains the same: subtle, stylish and slightly nautical.

Signature piece: Rope bracelets and minimal cuffs.

Shop now at Miansai

Polite Worldwide (USA)

For the eco-conscious crowd, Polite Worldwide crafts handmade jewellery using upcycled pearls and recycled metals, boasting bold sustainability credentials. Expect colour, texture and a certain West Coast irreverence.

Polite Worldwide challenges the norms of what men’s jewellery should look like. The pieces are unapologetically bold, stringing together pearls, coloured beads and engraved silver in combinations that manage to feel both vintage and futuristic.

This is jewellery with a strong point of view, often accompanied by messaging around kindness, consciousness and creativity.

Signature piece: Freshwater pearl necklaces with hand-etched beads.

Shop now at Polite Worldwide

In Gold We Trust Paris (France)

Bold and unapologetic, this French brand does heavy gold-plated chains, earrings and pendants with a high-end streetwear flair. If you want pieces that turn heads, this is your go-to.

Its designs are high-shine and full-volume — expect Cuban links, branded medallions and over-the-top bling worn with confidence. They’re popular in fashion-forward circles, especially with stylists and Creative Directors. If you want subtle, look elsewhere.

Signature piece: Chunky curb chains and logo-heavy pendants.

Shop now at SSENSE