Digital opening: A.Sauvage

Fashion brand A.Sauvage is proud to be rolling out its new website, enabling it to strengthen its presence and bring together the various visual platforms it has been building on.

The intro clip encourages you to take a moment and relax. The site is a clean, well-designed hub for all aspects of the brand. You can go through the collections while also browsing the archive section, to observe what has been put into the growth and development of the brand. We thoroughly recommend you watch This Is Not A Suit to get a glimpse of the aesthetic A.Sauvage is cultivating.

The new site has an elegant editorial feel to it, with attention to detail accompanied by strong imagery. It might be simple, yet its minimalist approach provides an effective aesthetic leaving viewers with the ‘full’ online experience.

Chris Chasseaud

Chris is the Style & Features Editor at Ape to Gentleman, and one of the UK's leading style commentators. Having worked in the fashion and design world for his entire career he's well placed to deliver sartorial advice.