Texture paste named ‘box o’bollox’ – a good indicator of what’s to come from evo, an Australian hair care brand founded in 2004 with the catch phrase ‘saving ordinary humans from themselves’. Confused? Me too.

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evo’s inimitable branding whilst ludicrous is instantly loveable. It’s a brand with a big personality. And more importantly- they products are highly efficacious.

The range is prescriptive, divided into six product groups; calm, care, volume, curl, straight and style- suitable for all hair types. All are sulphate, paraben, dea, tea and propylene glycol free too. Another plus point- you won’t find unnecessary, over-marketed ingredients; no imaginary technology, no myths, no gimmicks.

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You only have to look at the evo mission statement, which is, “to create innovative, salon-only products that are simple, luxurious and effective to use; to tell the truth; expose the frauds; keep the hair and beauty industry honest.” – we can’t argue with this premise.

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We tried the gluttony volume shampoo- a volumising shampoo (300ml/ £15.95) packed with protein and film formers to build body and texture. Followed by the bride of gluttony volumising conditioner (300ml/ £17.95), a weight-free, volumising conditioner to physically build up the hair. And the soap dodger body wash (300ml/ £15.95), a non-drying shower gel that gently cleans with sulphate-free cleansers leaving skin lightly scented with a clean and fresh fragrance.

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The shampoo and conditioner are excellent- throughly cleansing and great for building volume. Similarly good- the body wash, rich lathering and invigorating. All three were lightly fragranced so it didn’t interfere with my fragrance. Would I buy any of them again? Absolutely.

evohair.co.uk