evo Hair

Texture paste named ‘box o’bollox’ – a good indicator of what’s to come from evo, an Australian hair care brand founded in 2004 with the catch phrase ‘saving ordinary humans from themselves’. Confused? Me too.


evo’s inimitable branding whilst ludicrous is instantly loveable. It’s a brand with a big personality. And more importantly- they products are highly efficacious.

The range is prescriptive, divided into six product groups; calm, care, volume, curl, straight and style- suitable for all hair types. All are sulphate, paraben, dea, tea and propylene glycol free too. Another plus point- you won’t find unnecessary, over-marketed ingredients; no imaginary technology, no myths, no gimmicks.


You only have to look at the evo mission statement, which is, “to create innovative, salon-only products that are simple, luxurious and effective to use; to tell the truth; expose the frauds; keep the hair and beauty industry honest.” – we can’t argue with this premise.


We tried the gluttony volume shampoo- a volumising shampoo (300ml/ £15.95) packed with protein and film formers to build body and texture. Followed by the bride of gluttony volumising conditioner (300ml/ £17.95), a weight-free, volumising conditioner to physically build up the hair. And the soap dodger body wash (300ml/ £15.95), a non-drying shower gel that gently cleans with sulphate-free cleansers leaving skin lightly scented with a clean and fresh fragrance.


The shampoo and conditioner are excellent- throughly cleansing and great for building volume. Similarly good- the body wash, rich lathering and invigorating. All three were lightly fragranced so it didn’t interfere with my fragrance. Would I buy any of them again? Absolutely.


Chris Beastall

Chris is the Founder and Editor of Ape to Gentleman. His interests lie in men's style, male grooming and leading a better lifestyle - through minimalist, basic and clean design.