MUMM House of Champagne today launches the world’s first double screen music video for the track ‘Dangerous’, created with legendary DJ David Guetta. The collaboration marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the thrill and emotion of and victory of Formula One™.
Directed by Swedish Grammy award-winning director, Jonas Åkerlund, the music video features David Guetta, actor James Purefoy and MUMM ambassador and Lotus F1® driver, Romain Grosjean.
The double screen experience allows you to use your mobile phone to interact with the video in a very cool, and unique way. By entering a code into your phone, a connection is made with your laptop or tablet playing the music video. This instantly unlocks a new piece of video content from David Guetta’s track made especially for the two screens.
To view David Guetta’s ‘Dangerous’ video with the double-screen experience:
- Click here on your desktop or laptop to get your viewing access code
- Connect to dg.lc using your smartphone
- Enter the viewing access code into your smartphone and follow the onscreen instructions to connect it with the music video
- Press play on your smartphone and the music video will start revealing exclusive previously unreleased scenes and new characters
(For a better experience ensure you have 4G/Wifi connexion and a recent browser)
Wow, we watched this video via our desktop and smartphone- it might sound a touch gimmicky but it isn’t- it’s really impressive. You essentially have two screens to capture different parts of the race, which a single screen alone would miss. This is not only a very cool advert, but I can see future TV’s behaving this way. Even more impressive is when the two screens ‘combine’- take a look for yourself.
In addition; to celebrate the collaboration, MUMM invites fans to win the ultimate Formula One experience at the Monaco Grand Prix™ in 2015. To enter the competition, you should simply share your greatest personal victory on ghmumm.com.