Gran Sasso – True Italian Style

The “Made in Italy” stamp of approval has for many years been the driving force behind what is deemed as “quality” and “stylish” – after all, the Italians are widely credited for their sartorial excellence, effortless demeanours and unwavering confidence in how to dress.

A brand that perfectly encapsulates this line of thinking is Maglificio Gran Sasso, a family business hailing from the heart of the Abruzzo region of the country, now with its second and third generation at the helm.

Perhaps an unknown entity on the world fashion stage, most certainly in the UK, Gran Sasso is however a market-leading name within the cashmere and knitwear sector, and is now looking to build awareness around their two annual collections.

Gran Sasso started its life in 1952, created by four brothers, the Di Stefanos, in the quiet village of Sant’Egidio alla Vibrata, which is about an hour’s drive from Ancora on the East Coast.

From rather humble beginnings, the brand’s values of quality, attention to deal and craftmanship have organically grown the business to becoming a major global force within its sector and proud to have always made their pieces in Italy, when other Italian manufacturers looked elsewhere to cut costs.

Today, Gran Sasso is distributed to more than 40 countries over five continents, with a turnover of more than 45 million Euros and with 400 employees working on the production lines of its stunningly beautiful, award-winning headquarters, which has been home for over a decade. The factory has also produced for the likes of preppy stalwart Brooks Brothers and fellow countrymen Dolce & Gabbana.

It’s one of the brands you simply have to love. Buyers can expect true affordable luxury and style personified across their collections, which for autumn/winter 2018 includes rich cashmeres and wools in both soft and bold colourways to provide the catalyst for a host of looks – whether formal or casual.

Highlights for Ape include Aktive Wool, a crease- and stretch-resistant material created for active lifestyles and those constantly on the go; Rain Wool, which coats each fibre with a Teflon fabric protector to act as an invisible barrier to the elements; and Felted Cashmere, offering a more comfortable, softer and casual feel compared to traditional cashmere.

Visit gransasso.it, prices start at £90.