Following the launch of Haig Club in 2014, Diageo, the world’s leading premium drinks business, have partnered with global icon David Beckham and British entrepreneur Simon Fuller to release Clubman, a new Single Grain Scotch Whisky variant from Haig Club.
Designed to be different, stylish and modern whilst incorporating the House of Haig’s almost 400 year heritage, the inspiration for the name can be found in advertising materials dating back to the 1920s, in which Haig was advertised as “The Clubman’s Whisky”.
“We are pleased that Haig Club has helped to place grain whisky back on the map and become one of the most talked about whiskies in the world. Out of this success, the time is right to introduce a new edition.” – Ronan Beirne, Haig Club Global Marketing Director
Master Distiller and Blender Chris Clark has applied his over 30 years of experience to create the Haig Club Clubman liquid, seeking to make a Scotch Whisky with the perfect combination of distillery character and American Oak influence.
The vanilla, butterscotch and sweet toffee flavours found in the ex-bourbon casks results is a wonderfully smooth, sweet and enjoyable Scotch Whisky perfect to be enjoyed on its own, on the rocks, or with cola.
“The perfect way to enjoy this Scotch Whisky is with cola. If you already love Scotch then you’ll enjoy this combination of flavours and if you’re new to Scotch this is the ideal introduction.” Ewan Gunn, Diageo Global Whisky Master
“From its earliest days, Scotch whisky has attracted people from all over the world with its sophistication, style and distinctive array of flavours. We want to continue in this spirit, bringing to market a special new whisky and introducing new fans to this incredible industry.” – David Beckham
Clubman, £25, by HAIG CLUB