London based clothing label Huez* has unveiled its summer 2017 collection of cycle wear with a focus on the latest in fabric and garment construction.
Since launching in 2014, Huez* has offered a fresh take on cycling apparel and the lifestyle of the contemporary cyclist.
Made up of pieces that are designed intelligently to inspire riders whilst incorporating key technical attributes into their designs, the collection is made to speak to both competitive road racers and everyday city cyclists.
Respecting the heritage of the sport but focusing on modernity with a range that re-establishes the brands core values; fast, light, tech and modern, the collection looks forward into the future of sportswear.
Huez* aims to offer collections that represent the latest in fabric technology, and source the most innovative materials from all over the world.
Focusing on refining the products, each piece in the range has been carefully sharpened and trimmed back to the essentials in order to promote efficiency and functionality for the rider.
Each piece in the collection is crafted with minimalism and subtlety at its core – rear sleeve reflective stripes appear on jerseys whilst tonal reflectivity is placed on the more casual pieces offering visibility at night.
The sport collection is enhanced by a city range, which is styled to assimilate functional design into every day life with styles that provide the performance of cycling apparel but with a stylish aesthetic.
The Summer 2017 Collection, by HUEZ*