Joya, the New York-based fragrance design studio, has launched its fourth fragrance, Foxglove, exclusively with NET-A- PORTER.COM. Named after the odourless and pseudo-poisonous Foxglove plant that used to cover 19th Century New York City and continues to bloom at Central Park’s Conservancy Garden, the perfume is a unisex, “floral green” and a perfect homage to the city that never sleeps.

“With Foxglove, we are striving to capture that feeling of sanctuary- and, more literally, a kind of soft green explosion,” said Joya Founder and President Frederick Bouchardy. “We sourced extremely rare naturals and specialty raw materials to give the fragrance a real sensation of bursting stems, stamens and leaves.”

Bouchardy and the Joya team tirelessly researched the botanical history of New York City, meeting with local horticulturalists and pouring through archives, including Henry Hope Reed’s original Central Park History and Guide. Reed was the Park’s first Curator.

  • Top Note: Blood Orange, Salt Meadow Grass and Hyacinth Leaves Middle Note: Honeyed Jasmine, Camellia and Jonquille.
  • Dry Down: Treaty Oak, White Cedar and Wild Musk.

The full-sized 75ml perfume oil will retail for $112.00. It is contained in custom, racing green porcelain—stained and slip cast by hand at the Joya Studio. The applicator wand is dipped in 22 karat gold. The travel-sized 10ml perfume oil will retail for $28.00. It is contained in acid etched, green glass with roller ball and printed in 24 karat gold. The green bar soap will retail for $14.00. It is made of saponified olive, coconut, palm and fragrance oils and drill-pressed by hand at the Joya Studio.