Automotive firm Lexus have revealed behind-the-scenes footage from their latest ad campaign, created in collaboration with multi-disciplinary artist will.i.am.
Focusing on the latest model in their catalogue, the Lexus NX, the ad takes place in a surreal geometric world that mirrors the unique design of the car. In behind-the-scenes footage will.i.am discusses the adverts concept and the remix of his track “Dreamin’ About the Future”, which plays in the advert.
The Striking Angles TV ad is just one aspect of will.i.am’s collaboration with Lexus, which has also included a unique installation at the Barbican in London and will progress further with the unveiling of a one-off bespoke NX design at Paris Fashion Week on September 24th, designed by will.i.am himself. With the launch occurring soon, we look forward to seeing more from this innovative campaign.