For the first time in is career Marc Jacobs is going to appear in an advert for the Marc Jacobs brand, for his new fragrance called Marc Jacobs Bang. The talented American fashion designer has gotten so “personal” with his new fragrance that not only is he appearing in the adverts but he’ll be appearing lying naked on a silver Mylar bed – with only an oversize bottle of the fragrance to cover his modesty. Okay then!?


The scent itself has top notes of black, pink and white peppercorns, a heart of primal masculine woods and a drydown of hypnotic elemi resinoid, aromatic benzoin, vetiver, white moss and patchouli. Whatever your views on Jacobs lying naked smeared in what looks like baby oil – let’s hope the fragrance is a good one, we quite like the funky bottle!?


Available first in the US at Bloomingdale’s stores from July 30th 2010. European launch TBC.

Source: WWD