In April 2016 Burberry will launch Mr. Burberry, a new fragrance for men inspired by the brand’s British-made Heritage trench coat.

Shot by Oscar winning British director Steve McQueen, the campaign is his first commercial film and marks the first time Burberry and the acclaimed director have worked together. Set in London, the film features British actor Josh Whitehouse and British model and actress Amber Anderson. More details will be revealed closer to the launch date.