Since its initial launch in 2011, online men’s style destination MR PORTER has probably been best known for being one of the go-to sites in order to pick up menswear from already established luxury brands such as Gucci, Moncler, Prada, Acne Studios, and more… the list is long and illustrious.

However, with their new very own label, Mr P., which launches today (November 7th), the retailer may soon be known for more than just selling other brands.

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Created by a team of in-house designers, Mr P. is a year-round collection, centring on an essentials range of core staples. In addition, there will be five limited-edition capsules every year – each trend-driven, seasonal and inspired by a style icon past or present. The ideas behind this November launch capsule were driven by the post-war ‘School of London’ artists, during their prime in 1960s Soho, London.

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The creation of Mr P. has been informed by the customer insight MR PORTER has gathered since its launch almost seven years ago in February 2011, and the feedback and shopping patterns they have observed from the 600,000 shoppers that have made a purchase on the website since this date. The design process for each garment is led by their mantra: Easy pieces. Smart details. Enduring style.

The Mr P. launch collection spans 53 items across ready-to-wear, including 24 Essential styles available year-round and 29 seasonal styles within the debut capsule. Standout styles include: 15-gauge cashmere knitwear; modernised Oxford shirts; Japanese selvedge denim; and single- and double-breasted overcoats in virgin wool and cashmere blends.

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“At MR PORTER, we are – first and foremost – product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of Mr P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and Mr P. is ultimately the result of that.” – Toby Bateman, Managing Director, MR PORTER

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The majority of the collection is made in Italy, with select items made in Portugal, and the denim in Japan. Pricing will range from £55 for the core T-shirts, through to £875 for the capsule’s leather aviator jacket. The second limited-edition Mr P. capsule will launch in February, followed by a third in April, and Mr P. will introduce shoes and accessories for the Autumn/Winter 2018 season.

Mr P. – by MR PORTER