Today sees the European launch of the highly anticipated and all new Nike App.

Nike Plus membership gives users the opportunity to use the app to access exclusive reserved experiences, expert services and the latest Nike products personalised to each customer.

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This means the latest footwear in your size, products and events will be reserved for you, allowing you to shop directly on the app and access behind the scenes content from the world’s greatest athletes.

Now available in six European nations, the Nike App offers a whole new set of regional benefits: Members in London might experience inside access to the city’s top football clubs on match day, while members in Paris could get styling tips from top editors.

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A runner in Berlin may earn reserved product, and Amsterdam football players could gain free custom boot embroidery. The app will also unlock training content from the continent’s top athletes, as well as exclusive product drops and rewards.

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Top stylists will be on the app to give users advice on the latests seasons’ trends and how to wear your favourite products, and a dedicated store, tailored to you, includes fast check out and free shipping.

The app is now available for both Android and iOS in the United Kingdom.

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The new iOS and Android App, available to download free now, by NIKE