New Space: Peter Werth, Covent Garden

After a successful and well received show at London Collections: Men with the collaboration with Nutters of Savile Row, Peter Werth opens a new shop at the Seven Dials in Covent Garden. Situated at No. 3 Earlham Street, the expansive yet intimate space presents the brand in its full entirety. Alongside Peter Werth’s collection the store will also showcase a hand picked selection of products for the sartorially conscious male including MWC Watches and Baxter of California grooming products.

According to Peter Lynes, managing director at Peter Werth: “The store will be about defining the Peter Werth brand. It will incorporate the full collection, introducing the footwear and accessories range as well our point of view on materials, styling, sound and smell. In time it will become the full Peter Werth sensory experience – allowing us to explore every facet of the brand.”

Chris Chasseaud

Chris is the Style & Features Editor at Ape to Gentleman, and one of the UK's leading style commentators. Having worked in the fashion and design world for his entire career he's well placed to deliver sartorial advice.