Private White V.C. – SB Unlined Mac 2.0

Handmade in England, Private White V.C.’s range of luxury casualwear exudes a sophisticated yet subtle style.

The name and style of the brand is an homage to Private Jack White, who in 1917 during the First World War, received the Victoria Cross, the highest and most prestigious award that can be given to a member of the British armed forces.

During an attempt to cross the Dialah River in Mesopotamia (roughly modern day Iraq), Private Jack White saw the pontoons ahead of him come under heavy machine gun fire, and soon after found every man except himself to be either injured or dead.

He jumped overboard with a telephone wire tied around his waist, securing him to the pontoon, and pulled it safely back to shore while still under heavy fire, saving the life of his commanding officer as well as the valuable equipment on board.

After his service in the army, he returned to Manchester, where he began an apprenticeship as a trainee pattern cutter in a local factory.


The same factory is now owned and managed by Private Jack White’s Great Grandchildren, who continue to champion the garment making industry in the region.


A modern take on one of their most celebrated designs, Private White V.C.’s SB Unlined Mac 2.0 has been expertly handcrafted in their Manchester Factory. Made using high quality Cotton Ventile, the classic raincoat boasts copper hardware from RiRi of Switzerland.


Thanks to the densely woven nature of their locally developed Ventile and copper taped seams, the coat is fully water and windproof, creating an ideal piece to be worn for protection from the elements. The addition of two internal stud secured tablet-sized pockets adds extra functionality creating a coat that can quite easily be worn for both smart and casual occasions.


The SB Unlined Mac 2.0, by PRIVATE WHITE V.C.

Jack Lenton

Jack is Ape's Online Editorial Associate, with a passion for Men's Style, Cars, and Technology.