Slowear launches e-commerce

If you’ve ever Google searched in depth for ‘the best men’s trousers’ or similar search terms, then you’ll have no doubt landed on Incotex by Slowear. The Italian brand has fairly quietly built a reputation for timeless classics, durability and Italian style. And until now- Slowear brands such as Incotex (trousers), Zanone (knitwear), Glanshirt (shirts), Montedoro (jackets & outerwear) and Officina Slowear (shoes and accessories) have only been available in limited ranges from the likes of MR PORTER and MATCHESFASHION. As of this week-  customers and enthusiasts of the Venetian group’s brands can now purchase its men’s collections directly from the website.

Slowear’s physical stores will remained and are famed for being places where shoppers can relax in the lounge area listening to vinyls, leafing through photo books and sipping Prosecco. This is something which they have carried over into digital, in its own unique way.

“The need to become more and more international and to adopt a solid omnichannel approach is one of the many challenges that we have faced over the last few years,” commented Roberto Compagno, President of Slowear. “We are delighted with how the Slowear world is evolving, and increasingly convinced that a high-quality product- the basic goal that every company should aspire to – needs to be completed with a unique and rewarding shopping experience across all channels”.

Slowear’s online store is available at and currently ships to Europe, UK, Switzerland, Norway and the United States.