Whisky brand; The Balvenie- a unique range of single malts, each with a very individual taste, but each rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie are celebrating the art and culture of craftsmanship around the world on a fantastic new website; The Balvenie Commission.
The Balvenie itself, follows a similar approach- dedicated to the five rare crafts that are used to create The Balvenie’s distinctive taste. It is the only distillery that still grows its own barley, uses traditional floor maltings and keeps both coppersmiths and coopers on site – making The Balvenie the most handcrafted of malts.
The site features articles, videos and photography of the lives and works of craft-makers, and provides a global hub for those passionate about making things by hand.
The site also showcases The Balvenie’s commitment to craftsmanship through articles that showcase the results of its Commission bursary, which has funded many collaborations with makers around the world.
The Balvenie Commission is made up of three sections: Features sees notable guest writers commissioned each month to bring different perspectives on craftsmanship. The site includes a thought-piece on the authenticity of craft claims by Hole & Corner’s editor, Mark Hooper, and Cool Hunting’s report on hitting the streets of New York City to meet local makers.
The Commissions section features articles on craftspeople who have been commissioned by The Balvenie. The site features articles on Scottish wood craftsman Sam Chinnery; James Rogan, a renowned documentary film-maker; and iconic London bespoke shoe-maker and leather goods specialist G.J. Cleverley & Co.
The Craft News section of the website collates news from blogs and magazines around the world to ensure readers are kept up to date with all the latest stories from the world of craftsmanship.