The Great British Grooming Co.

New to the men’s grooming-sphere is The Great British Grooming Co. – a brand focused on the omnipresent beardcare trend. They have released a capsule beard care collection designed to care for men with facial hair.

The Great British Grooming Co. have tailored their formulations on quick-fixing multi-tasking ingredients, focusing on the hydrating, nourishing and skin boosting properties of Argan Oil.

The Range

Beard Wash– infused with notes of bergamot, fougère, cedarwood, cinnamon and
amber, this gentle wash cleanses and untangles, leaving beards fresh, fragrant and soft. Apply with fingertips, massage
in, then rinse thoroughly. £4.99/ 200ml

Beard Oil– a multi-tasking Beard Oil with Argan Oil. The formulation provides nourishment for beard hair. Lightweight and easily absorbed, the Beard Oil softens coarse facial hair, whilst hydrating the skin that lies beneath. £8.99/ 50ml

Beard Thickening Serum– designed to leave a stronger and fuller looking beard, this Thickening Serum contains protein building blocks to help form strength within the hair shaft. £5.99/ 100ml

Beard Balm– formulated with Coconut Oil, Shea Butter and Argan Oil, this Balm helps to keep beards under control by conditioning facial hair, taming flyways and nourishing
the skin beneath.
Simply warm the Balm in between fingers and massage in, use a fine comb to tame any
rogue hairs. £6.99/ 50g


Ape were sent the range to trial, and review. We are pleased to report it performed well on the beards at Ape’s office. It’s always a welcome sight- seeing a brand with a specific focus and not just an off shoot of a core range. | Available to buy from