The Montblanc Worldsecond

Mont Blanc, the highest mountain in the Alps shares its name with a renowned manufacturer of writing instruments and amongst other skill-sets, watch manufacturing. Montblanc’s reputation for carefully crafted writing instruments is mirrored by their Swiss watchmakers – creating innovative timepieces of the utmost precision and durability.

To demonstrate their commitment to accurate timing instruments, they have developed a pretty cool proposal called The Montblanc Worldsecond. A photo project inviting the world to capture moments of beauty photographically via a smartphone app, all at the same moment in time.

Montblanc will “record” 60 Worldseconds over the course of the campaign until the end of December 2012.

App users and visitors to the website will be able to choose from the uploaded photos to compile their own photo galleries and share them through a variety of social media channels. In early 2013, at the end of the contest, the winner in each category – Worldsecond Photo and Worldsecond Gallery – will receive a watch from the Montblanc TimeWalker collection.