Wool Week

This year marks the fifth year for the Campaign for Wool in the UK with events happening through this week until the 11th. Founded to educate the public about the advantages for wool, the campaign has proven extremely successful with an increased demand for wool on a global scale.

With this in mind we pick our favourite selection of wool pieces from brands that have supported the campaign.


The British brand Jaeger are supporting the campaign for wool with a great selection of knitwear pieces alongside jacket and scarves. Our favourites are below.

Donegal Sweater

Jacquard Birdseye Sweater

E. Tautz

Double Breasted Urquhart Jacket

Matthew Coles

Matthew is a style connoisseur with a love for classic Italian tailoring. As well as writing Fashion & Style for Ape, he also works for mens brand Drake's.